Andrew Hale

About Me

I'm a designer at heart and love building great user experiences. You'll often find me creating for the mobile, television, web and other interactive devices. I have led digital strategies and creative direction on projects for brands around the world such as FOX, Hilton, Betfair, Accor, Marvel, Mercy Healthcare, American Idol, NASCAR, NBA, Capcom, Univision, Clear Channel Communications, Panasonic and more.

Contact Details

Andrew Hale
Oklahoma City, OK 73122 USA

+1 (405) 226-3822
[email protected]


University of Oklahoma

Bachelors of Art Visual Communications December 2003



Innovation & Design May 2013 - Present

Created design and launch of UI/UX initiatives/products, managing the entire SaaS platform and improving user experience, and operational accountability. Directing research, wireframing, and usability testing. Creation of strategic marketing, product features, and user flows across the platform. Maintain exclusive mobility partnership with Apple. Drive guest satisfaction and significant platform efficiencies through new/ongoing product concepts, development, and execution.

  • Achieved two product awards for best guestroom entertainment and signage technology.
  • Increased lead conversion through website usability updates.
  • Pioneered exclusive selection into Apple's elite Mobility Partner Program resulting from product design and UX/UI methodology.
  • Improved lead to sales conversion through self-service signup and website updates.
  • Launched Apple TV for hospitality product in marketplace overseeing end-to-end product design/development.
  • Facilitated company's #1 ranking across multiple categories with HotelTechReport.


Creative Director October 2004 - March 2013

Directed concept development/design, brand integrity, and promotional strategies for platform/application features. Monitored and forecasted projects to ensure outcomes complied with client objectives and budget. I led creative efforts for primary clients, including American Idol, eBay, NASCAR, FOX, and Marvel.

  • Managed cross-functional team of 20.
  • Implemented visual direction/feedback for all internal/external projects.
  • Conducted onsite visits/presentations supporting sales/collateral introductions.